One of the most important concepts in the design of offices or financial institutions is everything that goes into it. This includes the materials, furniture, details, artwork, etc., and are all operating individually as well as in concert as “silent salespeople” for your particular office. The majority of business people do not understand the importance of this aspect of their business and its’ visual presentation and perception.
Number One: Ambiance This aspect is all about the feeling and the emotions that are projected to your clients or customers. A lot of this comes out in the “discovery phase” of the project. I’ll ask you all the right questions that will cause you and your business to think more deeply about cause and effect relative to your working environment. This process promotes a feeling of success no matter what level you are at in your particular genre or within the company itself.
My personal definition of ambiance is as follows:
“It is the intangible element of an interior that touches the heart, the soul, the mind, and the emotions; that is visually appealing, intellectually stimulating, emotionally satisfying, and totally enriching for the occupants and others.”
Number Two: The Silent Salesperson This aspect is a real supercharger! If this is done right, and applied correctly, the money that is invested in all the various elements of an interior design project is put to work or “employed” to do double-duty in the form of multiple “salespeople” by “selling” the clients and customers on doing business, or continuing to do business, with you through tapping into as many of the five senses as possible.
The “silent salesperson” concept is about orchestrating all of the different elements that make up good interior design by coming together in a “musical” way to “sell” or “romance” the client. Some of those people are potential clients or customers… those that become “sold” on doing business with you and your company. Others are current clients who purposefully continue doing business transactions with you. You are also “courting” the client or customer through a masterful manipulation of all the various elements that make up a fantastic interior design presentation. It’s one of your “gifts” to them, thereby making them feel special and appreciated.
This “silent salesperson” goes to work from the minute they pull into your parking lot, to opening the front door, to entering the building and viewing your reception area. Your “silent salesperson” should be talking to and communicating with your client or customer even while he or she is waiting for you to greet them before an assistant brings them to your office.
Whether you know it or not, each of the elements in your interior design are making an impression on your client or customer every time they enter your place of business. The impression can be good or not so good, depending on what is being “communicated.”
There’s a great quote that goes something like this, “You never get a second chance to make a first impression.” How true!
Number Three: The Rich Environment This element is extremely important when dealing with financial institutions and the clients of high net-worth that utilize your services. This ties in with Ambiance and “The Silent Salesperson.” But, in all truthfulness, this element of richness can apply to any type of interior design.
Almost anybody would prefer a rich environment over any other type of environment. Richness can apply to any interior design, from very casual to very elegant. This is brought about by the masterful orchestration of textures. That is why “richness” can apply to any interior design, all across the whole spectrum of styles. So you can have anything from rustic or casual richness to elegant richness.
Summary: It’s not just what we see with our eyes looking outward, but what others see when they look at us in our environmental context. What are their perceptions? What do you want their perceptions to be? This is probably one of the most overlooked and undiscovered aspects of interior design with respect to architecture and the holistic environmental context. But once these elements are employed by skillful hands and minds that are very in tune and sensitive to interior design and what it can really do, and provide, it becomes a force to be reckoned with. This is how you distinguish yourself from your competition. In this way, you can get a standing ovation from your clients and customers multiple times over!
Steven C. Adamko, is the owner and founder of Spectrum Interiors, established in 1982.
All of Steve’s designs are personally tailored to the client with the result being orchestrated with the desired Ambiance that is seen, felt, understood, and experienced. He works in a broad range and spectrum of residential and commercial design, as well as furniture and lighting design. His services to others include teleseminars, webinars, and seminars.